Thursday, February 18, 2016

EMV/Smart-Chip Cards - Contactless Payments & The Future Of Credit Card Processing.

In case you're wondering why the scurry towards moving to the EMV/Smart-chip card... These new and improved cards are being deployed to improve payment security, making it more difficult for fraudsters to successfully counterfeit cards. Unlike magnetic-stripe cards, every time an EMV card is used for payment the card chip creates a unique transaction code that cannot be used again. Though EMV compliancy is not mandatory for a merchant; following the Oct. 1, 2015 deadline created by major U.S. credit card issuers MasterCard, Visa, Discover and American Express, the liability for card-present fraud shifted to whichever party is the least EMV-compliant in a fraudulent transaction.  It may behoove you to do this Payment Card Industry change voluntarily before it becomes mandatory.  Just as EMV Smart-Chip Cards are the latest in credit card processing; contactless payments are becoming more & more popular daily.  Contactless payment systems are credit cards and debit cards, key fobs, smart cards or other devices, including smartphones and other mobile devices, that use radio-frequency identification (RFID) or near field communication (NFC) for making secure payments. This system of payment enables consumers to simply wave or tap their card, or handheld device over a reader at the point of sale terminal. APPLE Pay, Samsung, Visa Paywave, Google wallet, and most major banks offer mobile apps for contactless payment enablement.

***The FD130 Terminal from First Data is an affordable solution that combines performance, reliability and ease of use in compact, feature-rich devices. The best part is the FD130 Terminal is ready for EMV technology, the new industry standard in security. The FD130 uses cutting edge technology to enable you to accept transactions when a customer presents you with an EMV card; a card embedded with a special chip that adds an important layer of security. In addition to the added security, the FD130 Terminal gives you full range of solutions for payment processing, including credit, debit, gift cards, personal paper checks and EBT.

***The FD410 terminal from First Data is a wireless, handheld point-of-sale device that merchants can easily use remotely to provide customers with the convenience of a full range of payment options. You’ll have access to wireless downloads wherever your business takes you. And with the touch-screen interface, it is an easy product to train on and use. This terminal enables you to receive the full range of solutions for payment processing, including credit, debit, gift cards, personal paper checks and EBT, all from a single provider. Plus, with the “store-and-forward” capability, you can ensure card-present rates when there is no signal at the time of the transaction.

These Credit Card Machine options also offer the consumer comfort in that there is less chance that the card will be lost or forgotten during the course of the transaction, since it never leaves the customer’s hand. This also reduces the opportunity for a dishonest employee to steal the card’s magnetic-stripe data through “skimming,” the practice of fraudulently procuring card data with a hand-held electronic device.